now that's marketing!

i was skimming through neil gaiman's journal when i saw a link sent in by one of his readers. this is definitely a creative, engaging and quite effective way to market a book (or any product for that matter)! it almost made me want to get the book online. except, oops! no credit card. tee-hee!

do do do check it out. even if you don't plan to get the book, it's very amusing. :)